India's listed jewellers have posted their best March quarter on record. Strip out a 79% rise in the gold price, and a quieter, more uncomfortable picture emerges — one the unorganized trade and several regional listings have already started to live with.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.

Instamart partners with Kalyan Jewellers to introduce gold rate protection between April 10–16, 2026, allowing consumers to lock prices and complete purchases on Akshaya Tritiya at lower prevailing rates.

BlueStone-backed Ethera launches Akshaya Tritiya Edit on April 10, 2026, repositioning festive jewellery buying in India towards everyday wearability, amid evolving consumer preferences beyond traditional gold-led purchases.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Despite soaring gold rates, PC Jeweller delivered a robust second-quarter performance, posting higher profits and stronger revenues as consumers continued to purchase lighter-carat jewellery and gold coins across India.

Zen Diamond, the global fine jewellery powerhouse, opens its latest boutique in Chandigarh’s Nexus Elante Mall, marking its North India debut after successful launches in Mumbai and Bengaluru, blending luxury, craftsmanship, and innovation.

Investment-led buying dominates festive season demand, with over 40 tons of gold sold in two days

Global fine jewellery brand Zen Diamond has strengthened its presence in India with the launch of two new stores in Bengaluru, following its successful entry into Mumbai last year. The brand, known for its natural diamond expertise and contemporary designs, has opened outlets at Phoenix Mall of Asia and Phoenix Marketcity, marking its expansion into South India.

Gold prices in India surged past Rs. 1 lakh per 10 grams this week, raising concerns among jewellers just ahead of the crucial Raksha Bandhan and Diwali season

Malabar Gold & Diamonds, the world’s fifth-largest jewellery retailer, has inaugurated its largest and most advanced integrated jewellery manufacturing unit in Hyderabad. Spanning 3.45 lakh sq. ft. and employing over 2,750 artisans, the state-of-the-art facility significantly boosts the group’s global manufacturing capacity and reflects its long-term vision of positioning India as a hub for world-class jewellery craftsmanship

Indian luxury goods retailer Titan Company Ltd reported a 13% rise in consolidated net profit for the quarter ended March 31, 2025, driven by resilient demand for premium jewellery and gold coins despite a surge in bullion prices